Today retail is one of the most dynamic & rapidly growing industries. The velocity and the volume of goods handled in a retail distribution center has increased multi-fold with thousands and thousands of orders processed every day. With the emergence of the e-tail industry, omni-channel strategy for the retail companies is the very essence of survival. Multiple orders coming from various channels need to be processed efficiently and the warehouse systems should be accommodative to these different distribution strategies.

In a single facility, multiple methods like cross-docking, consolidation, segregation, small & bulk packing, priority orders processing..etc are common. With the ever present demand fluctuations, maintaining optimum levels of inventory is another challenge.

Industry Insights

  • Market Size - $672 USD for 2018 | CAGR– 20-25%
  • On an average a warehouse will be of 1,00,000 to 2,50,000 SqFt
  • Typically, a warehouse serves 100-500 stores
  • Assortment will be in the range of 4000 – 10,000 SKUs with 300-500 fast moving SKUs
  • 8 -15 items/order is the basket size
  • Picking is typically full case for the fast-moving SKUs
  • For all other SKUs, break case picking is gaining importance


  • Person to Goods Picking i.e, Pick by Voice, Pick to Light for wave picking & batch picking
  • Goods to Person picking -Mobile Robots, carton shuttles etc
  • Sorting through put to light, consolidation
  • WMS and WCS system
  • Bin picking robotic solution
  • Material movement through mobile robotics

Demand Drivers

  • Life style changes
  • Increased disposable incomes
  • Better transportation facilities

Major Challenges

  • Growing omni-channel presence
  • Use of extensive analytics
  • Organization of the largely unorganized industry
  • Door-step delivery | Last mile delivery
  • Improving shipment density /load utilization
  • Demand forecasting, estimation, and promotions management


Addverb Solutions

Addverb Technologies has extensive experience in setting up some of the largest and automated warehouses across India for retail industry. We have various solutions at different stages of retail supply chain to help the firms meet their organizational strategy and requirements.

Today every step of the retail supply chain needs to be intertwined with features supporting Just-in-time ordering. At Addverb we provide Goods to Person solutions like mini-load ASRS,AGV, robotic bin picking to ensure consistency of operation, speed and efficiency.


Order Picking is the most labor-intensive activity with heavy costs involved. With today's small orders & high volume of order picking operations, efficient and accurate order picking is essential for maintaining optimum warehouse costs. Addverb has designed solutions around latest order picking technologies, Khushi, a voice based order picking technology & AddLight, light directed picking technology.

Both Khushi & AddLight help in handling order picking activities with accuracy & high speeds . They are more efficient & economical compared to the RFID technology & very accurate than the traditional paper-picklist method. With elimination of paper, both these technologies are environmental friendly .


In retail industry most of the players have dedicated distribution warehouses where the material handling operations are more complex than in manufacturing warehouses. Given the complex nature of today's warehouse operations & the need for cost optimization across the supply chain , Addverb has designed and developed its own warehouse management software solution, AddLoc .

AddLoc of Addverb is capable to handle today's complex functionalities of retail warehouses and support omni-channel distribution strategies . These softwares integrate seamlessly with any ERP systems and offer multiple advantages.


The Mini-load ASRS System we have developed is capable of efficiently and effectively handling small loads, like totes, cartons, and trays . Capable of rapid acceleration and high-speed movement on a three dimensional axis, the Mini-Load Crane is ideally suited for automatic inventory storage and retrieval in high density warehouse operations and for dynamic picking / automated replenishment in order fulfillment systems.

AGVs are the vehicles of automation with universal applications across the industries.In dedicated warehouses, most of the time AGVs have to travel to multiple locations in a short time period and must be able to adapt on short notice. Our AGVs with LIDAR navigation system are equipped with quick reflexes to facilitate the requirement.


As there are lot variety of products in retail, understanding which sort of conveyor to be used where is utmost importance. We provide conveyor solutions to facilitate faster & safer movement of products from one location to another in a warehouse. We work with all kinds of conveyors belt, chain, roller, pallet & spiral conveyors.

Our team of experts provide consultation on the best possible solution in a given scenario.Retail distribution centers are handling large numbers of individual items these days. In place of large pallets, nowadays, most retail outlets receive cartons every day. Multiple SKUs going into a single carton need to be carefully sorted, packed & parceled to the outlets.


Addverb offers robotic palletization solution for handling various loads for the retail industry. In Robotic Palletization, we equip robotic arms with gripper, computer vision and conveyor belt to be suitable for picking the packed boxes.

With a bulky load of orders to be processed everyday, it's important for the robot to accurately and speedily picks the items to be packed & do palletizing. Our robotic palletization systems are extremely reliable with a high picking rate for a range of items .

Fulfill all your Omni-channel needs with our automation solutions